In March of 2019, Halo Top released its very first national ad campaign entitled “Ice Cream for Adults.” In the series of four commercials, young children approach a Halo Top branded ice cream truck, insisting that they deserve ice cream for reasons such as completing an arts and crafts project or doing their … See Full Campaign . He was a fan of Mike Diva, the Lord Danger creative director/director who conceived "Eat the Ice Cream." ( Log Out /  In fact, we love it so much that we created a line of light ice creams with 280-380 calories per pint just so we could eat more of it. Shop today to find Ice Cream & Frozen Dairy Desserts at incredible prices. Change ), You are commenting using your Twitter account. Halo Top has become one of the nation's best selling pints of ice cream without its own manufacturing plant, Sept. 12, 2017, in Los Angeles, California. But then the Halo Top man tears down those kids’ hopes with the depressing realities of adult life. Halo Top is low calorie ice cream. The brand is marketed as a lower-calorie alternative, partially … Also From This Campaign 4. But in the summer of 2017, Halo Top, the ‘healthy’ ice cream brand, became the number-one selling pint of ice cream in the US. Halo Top isn't the only low-calorie, protein-based ice cream on the market, but it's social media ubiquity makes it feel like a one-of-a-kind product. So, good, don't give it to a child. Prior to joining Clio in 2018, he was creative editor at Adweek. Here are some CPG marketing campaigns that rocked the hearts of consumers over the last year. Halo Top uses sugar substitutes stevia and erythritol to sweeten the ice cream without racking up the calorie count. Film advertisement created by 72andSunny, United States for Halo Top, within the … Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. ( Log Out /  Tim Nudd is editor in chief of the Clio Awards and founding editor of Muse by Clio. Halo Top Ice Cream for Adults … March 5, 2019 Halo Top Swiping Campaign: Ice Cream for Adults. Credits. But do you, the adult, identify with the girl's mother in that ad, who represents the customer for this product? It consists of 1 video and 1 image. Sometimes commercials are the best part of TV. The growing popularity of ‘healthy’ ice cream is in part down to the rise of one brand, Halo Top, whose low-calorie, high protein tubs have been flying off the shelf since 2016. No, this is not a joke! Description. Now Halo Top is back with a new agency and a new view on life.It’s a body … “Ice Cream for Adults” will run on broadcast, print, digital and social channels beginning March 5 and on through the summer. Although … Brand stays off kilter in first foray beyond digital. We learned this in 2017 when the low-calorie ice cream brand rolled out a seriously twisted online commercial, "Eat the Ice Cream," where an older woman was kidnapped by robots who killed her loved ones and forced to consume ice cream against her will.Â, Now, Halo Top is bringing its dark side to television. Filed under Uncategorized The darkly comic message is delivered with deadpan comic skill by Halo Top's ice cream man in a series of four spots, directed by Tim Godsall of Anonymous Content.Â, The campaign breaks Tuesday night on The Bachelor. NEW YORK. Lauded at Adweek, in "Halo Top’s First National Ad Campaign Is a Dark, Hilarious Scoop of Existential Dread." Buy credits or subscribe today. About joshw2434 year old guy. Like you, we love ice cream. Their “Ice Cream For Adults” campaign was one of my favorites from 2019. Halo Top has pretty much conquered the ice cream business. We learned this in 2017 when the low-calorie ice cream brand rolled out a seriously twisted online commercial, "Eat the Ice Cream," where … He hasn't been very lucky in love—which helps introduce the Halo Top premise.Â, To view this video please enable JavaScript, and consider upgrading to a web browser that