, p. 332). However, identifying the main features of theme as the data analysis product and the method of its development remain unclear. par. We cover these because they are related to data col-lection efforts and analytic strategies, both of which are key factors in research design. The analysis of the qualitative data was followed by an analysis of the quantitative data that was recorded by … The research results were firstly presented as an analysis of the qualitative data obtained from the individual semi-structured interviews (cf. Thematic analysis Identifying themes and patterns of meaning across a dataset in relation to research question Grounded theory Questions about social and/or psychological processes; focus on building theory from data Interpretative Generally, thematic analysis is the most widely used qualitative approach to analysing interviews. Sufficient knowledge is available about the definition, details and differences of qualitative content and thematic analysis as two approaches of qualitative descriptive research. 2 EXECUTIVE SUMMARY A thematic analysis of ENQA’s agency review reports has provided insights into main agency practices, best practices and existing limitations in relation to the standards 3.4, 3.6 and 2.1 of the Standards and Guidelines for Quality Assurance in the European Higher Education Area (the “ESG”). TIVE CONTENT AND THEMATIC ANALYSIS “Theme” is the main product of data analysis that yields practical results in the field of study. Thematic analysis has been poorly branded, yet widely used in qualitative research (Braun & Clarke, 2006), and has been rarely appreciated in the same way as grounded theory, ethnography, or phenomenology.Braun and Clarke (2006) argued that thematic analysis should be a foundational method for qualitative analysis, as it provides core skills for conducting many other forms of qualitative analysis. • A commentary on Fugard and Potts’ (2015) paper proposing a power analysis (Tran et al., BMC Medicine, 2015). The conceptual framework of the thematic analysis for my interviews was mainly built upon the theoretical positions of Braun and Clarke (2006). [11,12] The definition, similarities and differences of qualitative content analysis and thematic analysis have been defined. Braun, V. & Clarke, V. (2016). In this paper, we argue that it … 2016;19(6):739–43. that thematic analysis is analogous to sorting a box of buttons by grouping th e m according to “size, number of holes, color, or type”. (Mis)conceptualising themes, thematic analysis, and other problems with Fugard and Potts’ (2015) sample-size tool for thematic analysis. CrossRef Google Scholar Thematic analysis is a poorly demarcated, rarely acknowledged, yet widely used qualitative analytic method within psychology. International Journal of Social Research Methodology, 19 (6), 739-743. Int J Soc Res Methodol. phenomenology, ethnography, inductive thematic analysis and grounded theory, case study approaches, discourse-conversation analysis, and narrative analysis—as they relate to qualitative data collection. According to Vais-moradi et al.’s study (2013), there are many similarities be- Braun V, Clarke V. (Mis)conceptualising themes, thematic analysis, and other problems with Fugard and Potts’ (2015) sample-size tool for thematic analysis. In total, 27 agency review