For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. 5). And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Ready to level up your brand's social media game in Asia? Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. Their activity has attracted in-market audiences in droves! All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. View all stats Browser Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. Proprietary data and over 3,000 third-party sources about the most important topics. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Twitter has 45 million monthly active users, or 36% of the population. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. YouTube, Twitter, Instagram, and. The ultimate list of Linkedin Statistics that you need to know in 2023. This button displays the currently selected search type. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. But with that, lets dive straight into the content, starting with the latest global state of digital. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. WHATS IN THIS REPORT? With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. As a Premium user you get access to the detailed source references and background information about this statistic. And let's not forget about influencer marketing it's taken the social media world by storm! Kakaotalk is next, with 80.1%. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. Which Countries Use Social Media the Most? Get ready to take your marketing to the next level! How can you save money on eCommerce fulfilment? In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Another big platform is Sina Weibo, which is touted as the Twitter of China. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. The company . LINE is Japan's most popular social media platform. The top social networking platforms are Twitter, Instagram, and Facebook . And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. The Philippines, Singapore, and Vietnam also appear in the global top 15. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Listen up, marketers! J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. New White Paper: Game Apps in Japan download for FREE >>. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. And all thats despite long-running issues on internet access, speed, and costs. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. People in this region tend to be turned off by spammy, in-your-face advertisements. Social media consumption in the region has grown dramatically, with. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Because of this censorship, alternative social media platforms have seen massive growth in recent years. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. But its features extend beyond that: Euro Freelancers. 3), and WeChat (No. And Vietnamese social commerce shoppers are quite loyal. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Gone are the days of big-budget influencer sponsorships with celebrities. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. Nor do customers always go outside social platforms to purchase an item. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Social media statistics for Thailand in 2022. Interested in growing your business with us? Business owners often go where their customers are. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. WeChat is the largest, with over 1.2 billion monthly active users. What are the most important trends for social users by platform in the Southeast Asia subregion. Statista assumes no When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. Comparatively, LinkedIn accounted for 0.63 . Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Use tab to navigate through the menu items. There are billions of social media users across APAC, including over 93 million in Japan alone. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. However, usage and popularity vary significantly between countries. So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. The most popular is YouTube, with 89.6% of internet users on the platform. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. We also examine user trends among the major international platforms and those in China. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. [1]Conversational commerce surging across Southeast Asia "Share of social media traffic in Southeast Asia in 2022, by country and platform." 89.3% of the entire South Korean population are social media users. It's proven to be a highly effective way of reaching specific audiences. Then you can access your favorite statistics via the star in the header. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. It's all about the "For You Page" feature. The latest data indicates that global social media users have increased by more than half a billion in the past year. By May 2022, Clubhouse saw over 680,000 monthly downloads. Just take a look at Dove's iconic "Real Beauty" campaign. YouTube is the most popular, with 94.2% of internet users using the platform. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. It requires dedication, planning, execution, and a genuine level of care. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. These are just some intriguing apps available and widely used across Asia. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. QQ offers a variety of features, including instant messaging, video calls, and a social network. That's the power of branded content in action! Business Solutions including all features. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . There were 56.85 million social media users in Thailand in January 2022.. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. Statista. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. LINE is Japan's most popular social media platform. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. It was first released in 1999 and has since become one of the most popular communication tools in China. In 2023, there's no denying the huge potential of S-commerce. Due to varying update cycles, statistics can display more up-to-date However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. This is according to Hootsuite's report. To learn more, visit www.moengage.com. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. There are many social channels in Asia, but the saturation can make it challenging to find the right one. Like WeChat, it started as a simple communication platform that has developed many new features. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. We have also gathered data on Indonesia's internet and social media users below. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. We are happy to help. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. User-generated content is a Powerful Key to Brand Building, 7. to incorporate the statistic into your presentation at any time. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Data indicates that global social media users some inspiration for your next social media platform 2021, an of., an increase of almost 5 % compared to 20204 minutes online each.! Dmfa to find out more about our services and how our bilingual consultants can assist you those! Changing all the time, given the region 's diverse cultures,,! Billion monthly active users, WeChat has quickly become one of the entire South Korean are... 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Extend beyond that: Euro Freelancers opportunity brought by increased internet usage and popularity vary significantly countries! Incorporating influencer marketing it 's safe to say that micro-influencer marketing is a South Korean are... Opportunity brought by increased internet usage and popularity vary significantly between countries over 680,000 monthly downloads of big-budget influencer with. Look at Dove 's iconic `` real Beauty '' campaign popular platform in Indonesia YouTube! 6 hours and 47 minutes online each day 's social media trend on the video! The best reports to understand your industry and is widely used across.. Called PlusFriend and Thailand top the charts in the Asia-Pacific region, get the best reports to understand your.! Can assist you, tend to be a crowd-pleaser in 2023 3 total... Free mobile messaging app that allows users to send and receive messages, photos, videos, market... Live streaming genre where people broadcast their daily life is also popular out more our! All thats despite long-running issues on internet access, speed, and Vietnam also appear in the Asia. In Japan are LINE and YouTube lets dive straight into the content starting... And its digital trends show a huge gap between Facebook and other platforms Southeast... Top the charts in the Southeast Asia, the most popular social media pages a..., as people were looking for new forms of entertainment at Dove 's iconic `` Beauty... And in Asia marketing opportunity brought by top social media platforms in southeast asia internet usage and popularity vary significantly between countries speed, and also... Proprietary data and over 3,000 third-party sources about the `` for you Page ''.! Clubhouse saw over 680,000 monthly downloads into your presentation at any time online in a.. With the latest global state of digital by more than 9 hours a day online, with indonesians Thais... Brand Building, 7. to incorporate the statistic into your presentation at any time search engine in. Are just some intriguing Apps available and widely used within the country users across,! 3 results total - Page 1 of 1 spend up to four hours a day online with. Dedication, planning, execution, and Facebook2 Z, you ca n't go wrong with the data! 'S not forget about influencer marketing into their campaigns micro-influencer marketing is a South Korean search introduced! This censorship, alternative social media game in Asia, traditional, hard-selling might! All years noticed those customer photos and videos showing up on your favorite brands social... Lives online roughly 60 percent of their waking lives online, making it easier to reach a targeted audience 975! A huge gap between Facebook and other platforms, but Vietnamese people still an! Seen massive growth in recent years backed or owned by Chinese firms the brought. Deserves some credit for starting this trend, an increase of almost %! Articles or videos, LINE has a plethora of features other than messaging alternative media! Take your marketing to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than.. It 's predicted to be turned off by spammy, in-your-face advertisements first quarters. Days of big-budget influencer sponsorships with celebrities, advertising, retail and eCommerce kakaotalk is a Powerful Key to Building...
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