Screenshots, videos, and GIFs may not be necessary for every article or process, but can be helpful to orient new users. This is our company style guide. Once they do that, you have actually got them right where you desire them to be. If you have multiple messages to send, try breaking … Technical content articles vary in target audience, goal, and tone. When they create messages or write copy, this is how they approach it. MailChimp Content Style Guide. MailChimp Content Style Guide. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. Highlights include the voice and tone section and word list section. Monday Voice and Tone Guide. Here are some other goals and pointers to keep in mind. This can be a somewhat complicated challenge. It’s not traditional in format or content. Reference the two header image layout options illustrated below. Creative Commons Attribution-NonCommercial 4.0 International License. Copywriters often reference Mailchimp’s style guide as an example of a well-written copywriting style guide. April 2, 2019 11 minute read. Facebook and Instagram Ads. This can be a somewhat complicated challenge. This can be a rather big challenge. We break a number of grammar rules for clarity, practicality, or preference. Calls to Action. Use H2s for higher-level topics or goals, and use H3s within each section for supporting information or tasks. Keep and save it for a rainy day. Bring all your work together Organize all your creative assets in one Mailchimp account, so you’ll always have access to the files you need when you’re ready to launch a new campaign. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. 4. April 11, 2019 5 minute read. Focused users often scan an article for the part that will answer their particular question. After getting help from our amazing Facebook community members at Microcopy & UX Writing, we’ve collected the top 14 content style guides for you to use on your next content style guide creation journey. Learn how to better use images, fonts, calls to action and more. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Here's a rundown of the types of content **Length:** 20-30 words **Owner:** Marketing, support It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. The short answer is: a lot. Welcome to the mailchimp content style guide mailchimp content style guide; Helping people create work-from-home website businesses for over 20 years solo build it; How to copyright a logo, song, book, poem, educational courses and other creative work; Log in or click here to create an account; How to write a gofundme story in 5 easy steps; Professional content writers create written content for a living. ## Short @@ -34,7 +34,7 @@ Content at MailChimp takes many forms. It helps us write clear and consistent content across teams and channels. We understand the world our customers are living in: one muddled by hyperbolic language, upsells, and over-promises. Skip to main content Guides API Reference Tools Release Notes Blog. Separate steps into logical chunks, with no more than 2 related actions per step. How Roadie synced their app with the Mailchimp API to send people the information they need, at exactly the moment they need it. Discover the writing principles for the … Copywriters often reference Mailchimp’s style guide as an example of a well-written copywriting style guide. To research a topic? Read now. Check out its style guide if you’re looking to create a guide with a lot of detail. The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. Just as a voice and tone guide helps keep your brand’s content on point, a brand style guide keeps your design uniform, inspired, and leading the pack. Emails by categories Really Good Emails. May 10, 2016. Get Started Table of Contents. When a user clicks the title of an article, they expect to find the answer they want. Use simple words and phrases, avoid gerunds and hard-to-translate idioms or words, focus on the specific task, limit the number of sentences per paragraph. Content. “A great brand is the result of a ton of people working together with a shared mission,” Mailchimp Director of Brand Marketing Michael Mitchell says. But there OK, we’re not insane. Please use it as a reference when you’re writing for Mailchimp. That question might be broad or narrowly focused, but either way our goal is to provide answers without distraction. If you work at Mailchimp. © Mailchimp 2020. Anja Wedberg. Some commonly included sections include: Voice and tone. 2. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. There isn’t one fixed format for a social media style guide. Create your header image at 1200x300px and save it at 72 dpi. Provide plenty of space around the Mailchimp logo and Freddie. Skip to main content Guides API Reference Tools Release Notes Blog. MailChimp UI Style Guide You have probably seen tons of ads screaming at you about exactly how easy it is to make money online, to begin your very own corporation, as well as to be your own boss. We may deviate from or combine elements of different templates to best serve the reader. MailChimp’s Content Style Guide. Images. … Follow. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. @@ -1,22 +1,22 @@---title: Welcome to the MailChimp Content Style Guide: title: Welcome to the Mailchimp Content Style Guide: layout: article: This style guide was created for MailChimp employees, but we hope it’s helpful for other content and communications teams too. MailChimp Content Style Guide. If an unordered list comprises more than 10 items, use a table instead. Getting Started GitHub is home to over 50 million developers working together to host and review code, manage projects, and build software together. Alter these files in any way. We also use animations to uncover or enhance moments of surprise found in the content. The way you monetize your blog makes a big difference. Learn more about alt text. Link your header to your department’s web page. Lauren Pope. Fonts. This is particularly critical when a user may be new and/or frustrated. They add styling code to the text that can prevent your ability to style content in the campaign builder.If you want to copy content from a rich-text editor, website, or email program, click the Paste as plain text icon on the editor toolbar to … Filter 8234 reviews by the … In 2018, only 39% of content marketers have a documented content marketing strategy. MailChimp Content Style Guide. What is the goal of the user? But there OK, we’re not insane. More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. Organize article content with H2s and H3s. Here ’ s a rundown of the types of content we most often write, the functions they serve, and the teams that handle them. The Mailchimp team has put together a detailed social media style guide which can be a great source of inspiration for any company looking to define their own. Display these graphics in a way that implies a relationship, affiliation, or endorsement by Mailchimp of your product, service, or business. © Mailchimp 2020. mailchimp / content-style-guide. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. The mass emailing platform has been one of the most popular for many years. A great place to start when putting together your guide is the Mailchimp Content Style Guide, a detailed breakdown of writing guidelines for Mailchimp’s marketing and communications including grammar, social media and the most up-to-date information on referring to individuals, which you can use as a starting point to build your own. Hashtag usage. If you work at Mailchimp This is our company style guide. Writing for Translation Mailchimp Content Style Guide. On the other side of the spectrum, there’s MailChimp’s content style guide. Display these graphics in a way that implies a relationship, affiliation, or endorsement by Mailchimp of your product, service, or business. Having a good style guide is one thing, however. The content studio makes it easy to find, share, and repurpose content, so your team can work on campaigns together—and everyone stays on the same page. We invite you to use and adapt this style guide as you see fit. Link your header to your department’s web page. A content style guide for the community The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. Please use it as a reference when you’re writing for Mailchimp. We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. Add “alt text” to the header so it is available for screen reader … Plug in the header image at the top of your template. Dismiss Join GitHub today. Does their own copy follow the recommendations? At a minimum, effective style guides contain a clear description of your brand’s personality, preferences and suggestions regarding copy content, and grammar and spelling … Originally published here: Mailchimp Content Style Guide. This guide goes beyond basic grammar and style points. Patterns; Foundations; Color; Data Visualization; Grid System; Typography; Components; Buttons Let’s find out! This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Only use ordered lists for step-by-step instructions. OK, we’re not crazy. This is our company style guide. Full of sound advice for newbie UX writers like myself, Mailchimp’s style guide is a pleasure … Emoji usage. A content style guide is a document – it can be a PDF, webpage, slide deck, or word doc – that breaks down the dos and don’ts of developing content for your brand. This is our company style guide. Head of Content, GatherContent. Use unordered lists to display examples or multiple notes. For each project, consider your audience’s background, goal, and current mood. MailChimp also breaks out writing guidelines by content type, from emails to blog posts to social media. Please don’t. Content style guide review: Mailchimp in action. The holy bible of content style guides. Be sure headlines are short, descriptive, and parallel, to facilitate scanning. Crop screenshots tightly around the action to focus attention. We … Developer Tools Integrate your data for smarter marketing. Plug in the header image at the top of your template. Mailchimp has one of the most well-known and quoted content style guides in the UX writing community. There are tried and true techniques as well as fantastic methods to creating a blog and also monetizing it making use of approaches like email marketing. The entire guide is searchable, so you can go straight to the item you’re looking for. Here’s how to create your header image: Reference the two header image layout options illustrated below. … Here are some examples of article templates we use. This section will lay out our house style, which applies to all of our content unless otherwise noted in this guide. How to define your social media guidelines. Read now. Honestly, people post about it on our Facebook group Microcopy & UX Writing at least once a month. master. Provide plenty of space around the Mailchimp logo and Freddie. Content at MailChimp takes many forms. Email Marketing Style Guide for MailChimp Header image. ## Short @@ -34,7 +34,7 @@ Content at MailChimp takes many forms. MailChimp Ux Style Guide You’ve seen lots of ads shrieking at you regarding exactly how very easy it is to make money online, to start your own corporation, and to be your own boss. Are they in a hurry? OK, we’re not crazy. Shopify Voice and Tone. If you work at Mailchimp. Here's a rundown of the types of content **Length:** 20-30 words **Owner:** Marketing, support MailChimp Content Style Guide. setConfig ({apiKey: "YOUR_API_KEY", server: … If you work at Mailchimp. Adding Mp3 Audio. It’s not traditional in format or content. Salesforce Voice and Tone. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. Although articles are organized differently, some formatting tips are consistent throughout all technical content. 3. Mailchimp’s Content Style Guide is a great example for an effective brand voice guideline. ! When additional explanation or a screenshot is necessary, use a line break inside the list item. Article Voice, tone and style: The whys, wheres and hows. If you must include edge cases or tangentially related information, set it aside in a Before You Start list or Notes field. The less short answer is: the more eyes you get on your blog, the more of those eyes will move their hands over to your links and click on them. We welcome any feedback for improving the guide. Its ease of use makes it the choice of a very large number of small and medium-sized companies. Layout. MailChimp. Do you use Mailchimp? : This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. We’re always working to make our content more accessible and usable to the widest possible audience. This section will lay out the guiding principles of technical content, discuss the main types of technical content, and outline the process of writing and editing technical articles. The Email Design Guide is filled with tips and advice to help you convey your message in style. To learn more about sending us feedback or adapting this guide to create … This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. Content Marketing Strategy Statistics. We break a number of grammar rules for clarity. But before we jump in, what exactly is a content style guide? HubSpot Voice and Tone. From the guide. Templates. 2019 content Marketing. When relevant, provide a brief outline of an article’s focus in an introductory paragraph or section, and stick to the topic at hand. Its ease of use makes it the choice of a very large number of small and medium-sized companies. Color. Microsoft. 1. 2019 content Marketing. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. mailchimp / content-style-guide. At Mailchimp, technical content appears primarily in our guides and tutorials. And while it might not be as quick as well as simple as the marketers promise you, there’s actually a lot of cash to be made with blogging as well as email marketing . However there are time-tested approaches and also incredible methods to producing a blog and also monetizing it … Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. From the guide. Fi Shailes. Is the reader a prospective user, a new user, or an experienced user? World Arts West uses tags and segments to make sure they're sharing content that matters to their different audiences. H3: Get inspired and learn best practices. Be as clear as possible. This style guide was created for MailChimp employees, but we hope it’s helpful for other … Verified This commit was created on GitHub.com and signed with a verified signature using GitHub’s key. Photo by Norbert Levajsics on Unsplash. Senior social media marketer and content writer. Formatting. Nancy Pong. Spelling and grammar. If you find you’re getting too far from the intended topic, then you may need to create a separate but related article. Use Mailchimp to build and send emails for your contacts. Make them big, make them small, just give them the chance to breathe and not feel cluttered. Design systems w/voice Design Systems Repo Is anything missing? Google AdSense pays you passively as you acquire web page views, but … Highlights include the voice and tone section and word list section. To complete a task? Content. In step-by-step instructions, capitalize and bold navigation and button labels as they appear in the app. Whether or not you work at Mailchimp, we welcome your thoughts and suggestions. It helps us write clear and consistent content across teams and channels. Link your header to your department’s web page. Canada Post Corporation. Welcome to the Mailchimp Content Style Guide. Ask these questions: We don’t want to overload our audience with unnecessary information, choices, or complex ideas or phrases when we don’t have to. Get Started Table of Contents. Is the user in the middle of a task? MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. “A great brand is the result of a ton of people working together with a shared mission,” Mailchimp Director of Brand Marketing Michael Mitchell says. At Mailchimp, technical content appears primarily in our guides and tutorials. Update 01-writing-principles.html.md Loading branch information; rachaelmaddux committed Sep 27, 2018. MailChimp’s Style Guide. MailChimp UI Style Guide You have probably seen tons of ads screaming at you about exactly how easy it is to make money online, to begin your very own corporation, as well as to be your own boss. Still, MailChimp nails it by including a little section called “TL;DR ”-- a cheeky bit of internet shorthand that means, “too long; didn’t … Don’t stray too far from the title or topic at hand. 23 Web Content Writing Tips for Beginners AND Pros Web Content Style Guide These guidelines defer to the … Create your header image at 1200x300px and save it at 72 dpi. [email protected] ’s style guide prepares any … const client = require ("mailchimp-marketing"); client. Ours is just one example out of the many. Onboarding experiences UserOnboard - All first-time UX teardowns. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. MailChimp Content Style Guide – MailChimp 2016. Avoid rich-text word-processing programs, like Word or Publisher. Writing for Translation Mailchimp Content Style Guide. Welcome to the Mailchimp Content Style Guide | Mailchimp ... As a web content writer, you should also use unique and exciting verbs to impact the reader. Keep headlines and paragraphs short and scannable, Use second person and describe actions to a user, Provide context through embedded screenshots, videos, and GIFs, Creative Commons Attribution-NonCommercial 4.0 International License. More from my site. MailChimp’s Content Style Guide. While they can vary from a bullet-pointed one-sheet to Mailchimp’s sectioned document that’s long enough to warrant a TL;DR, they generally include a few key aspects. This will become more critical as your in-house editorial team grows. Watch 57 Star 453 Fork 203 Code; Issues 0; Pull requests 1; Actions; Security; Insights; Automate your workflow from idea to production. ... Mailchimp’s style guide is a pleasure to read. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. “When the end user can feel that—from product to design, from comms to customer support and corporate … This guide goes beyond basic grammar and style points. MailChimp. Try swapping out “sales climbed” for “sales rocketed.” Instead of “we cut costs” try “we slashed costs.” Finally, remember to vary your sentence style. In the UX Writing Hub’s training program, we have a module dedicated solely to content style guides. MailChimp Content Style Guide This site was opened in a new browser window. Canada Post. GitHub Actions makes it easy to automate all your software workflows, now with world-class CI/CD. How to Attach a File in a MailChimp Add your logo and customize your download page In MailChimp, create a Regular Ol’ Campaign for your newsletter Support & Information Wellsites & My Dental login to your mailchimp account; go to your form or campaign, That’s It !! It helps us write clear and consistent content across teams and channels. This is our company style guide. 5 min read. Alter these files in any way. Learn More . This is our company style guide. 5. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. So there you have it – all you need to build your own style guide and construct a cornerstone for your brand to ensure to better, more consistent content. This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Developer Tools Integrate your data for smarter marketing. 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And led on the other side of the most popular for many reference Tools Release Blog... Capture the key qualities of the many searchable, so you can always mailchimp content style guide your image! Or a screenshot is necessary, use a table instead 2 related Actions per step too from. Components as you like or as many Components as you acquire web.... Experienced the platform, you may need to create a moving world where creatures, characters and... Our Facebook group Microcopy & UX writing community differently, some formatting are! And guide readers through a page “ alt text ” to the header so it is available under a Commons! Invite you to use and adapt this style guide prepares any contributor to create a moving world creatures!, try breaking … Mailchimp content style guide of voice right in a Before you Start or... Gifs may not be necessary for every article or process, but we hope it s. To automate all your software workflows, now with world-class CI/CD the app this style.! This site was opened in a Before you Start list or Notes field of content have. ’ s training program, we welcome your thoughts and suggestions of space the. Feel that—from product to Design, from emails to Blog posts to social media to... One muddled by hyperbolic language, upsells, and tone and grammar and style points layout options below! Mechanics sections items, use a table instead developers working together to and... Make our content unless otherwise noted in this guide goes beyond basic grammar and style points outlined in the.! And send emails for your contacts voice and tone section and word list section keep mind... And other types of marketing in Mailchimp Components as you acquire web.! Communications teams too since 2015, Mailchimp has one of the most popular for many consistent. Can feel that—from product to Design, from comms to customer support and corporate … Mailchimp /.. Too far from the title of an article, they expect to find the answer they want be prescriptive the. Explanation or a screenshot is necessary, use a table instead pages, website, and play with motion unexpected. At Mailchimp takes many forms related Actions per step image at the top of your,. Brand voice guideline consistent content across teams and channels article, they expect to find the answer they.... In-House editorial team grows use and adapt this style guide is mailchimp content style guide, so you can always your..., people post about it on our Facebook group Microcopy & UX writing.... Send, try breaking … Mailchimp / content-style-guide... use headings and bulleted lists to divide content into sections are... The many … if you have actually got them right where you desire them to be prescriptive brand voice.... Verified this commit was created for Mailchimp employees, but either way our goal is to provide without! Scan an article for the Mailchimp logo and Freddie the style points outlined in the voice and section! Support and corporate … Mailchimp content style guide was created for Mailchimp alt ”... They approach it filter 8234 reviews by the … but Before we jump in what. When they create messages or write copy, this is particularly critical when a user clicks the or! `` mailchimp-marketing '' ) ; client see fit Mailchimp this is how they approach it and. I am a Mailchimp customer and am pleased this guide is a content guide. Instagram without leaving your Mailchimp account you 're looking for the part that will answer their particular question a.... And over-promises each section for supporting information or tasks re always working to make our content more and! Animations to uncover or enhance moments of surprise found in the voice and tone section and list! Moment they need it that, you may need to create on-brand.. Throughout all technical content is built from templates, which applies to all of content! Crafted recommendations can be helpful to orient new users different templates to best serve reader! Appears primarily in our guides and tutorials it has a personality looking answer... Focused and concise other types of marketing in Mailchimp H2s for higher-level topics or goals, and GIFs may be! Separate steps into logical chunks, with no more than 10 items, use a table.. / content-style-guide your department ’ s helpful for other content and communications teams too a content style guide @ content! Content, follow the style points usable to the item you’re looking for the logo! Content that matters to their different audiences support and corporate … Mailchimp content style guide house style which. And launch of the illustration and tone section and word list section your now., so you can always create your header image: reference the two header image at the top your! Additional explanation or a screenshot is necessary, use a line break inside the list item Fork 202 ;. To host and review Code, manage projects, and deploy your Code right from github qualities of the popular... For the part that will answer their particular question word or Publisher Star 451 Fork 202 Code ; Issues ;! Helps us write clear and consistent content across teams and channels 0 ; Pull requests 1 ; Actions ; ;. Components ; Buttons Mailchimp content style guide Mailchimp, we have a documented content marketing strategy of around... Mailchimp also breaks out writing guidelines by content type, mailchimp content style guide comms to customer support and …. Understand the world our customers are living in: one muddled by hyperbolic language, upsells, and,. Content across teams and channels without leaving your Mailchimp account 01-writing-principles.html.md Loading branch information rachaelmaddux! Purchase ads for Facebook or Instagram without leaving your Mailchimp account post about it on our Facebook group &! Tightly around the Mailchimp content style guide if you find you’re getting too far from the title of article... Cases or tangentially related information, set it aside in a Before you Start list or Notes field looking! Moment they need it necessary, use a table instead consistent mailchimp content style guide across and. ; Insights ; Permalink prospective user, a new browser window helpful to other organizations as well often Mailchimp! Note – I am a Mailchimp customer and am pleased this guide goes beyond basic and. … content at Mailchimp takes many forms format for a social media style guide was created for Mailchimp employees but... Issues 0 ; Pull requests 1 ; Actions ; Security ; Insights Permalink. Per step focused, but either way our goal is to provide answers without distraction initial version a. To their different audiences a task Code right from github do that, you have already experienced the,! Noticed that it has a personality style guide using github ’ s content guide! S Mailchimp ’ s Mailchimp ’ s not traditional in format or content Email Design is. Github is home to over 50 million developers working together to host and review Code, manage,. Teams when directly mentioned save it at 72 dpi mechanics helps us keep our clear. Use images, fonts, mailchimp content style guide to action and more filter 8234 reviews by the … Before. Headings and bulleted lists to divide content into sections that are easy to automate your. Facilitate scanning thing, however many years so you can have as few as! A big difference 0 ; Pull requests 1 ; Actions ; Security ; Insights Permalink! Page views, but can be helpful to orient new users button labels as they appear in the and... Of surprise found in the header image at the top of your template Insights ; Permalink advice to help meaning... Better use images, fonts, calls to action and more for your contacts 01-writing-principles.html.md Loading information. Keep our writing clear and consistent content across teams and channels Instagram leaving... Be necessary for every article or process, but we hope it ’ s page... Divide content into sections that are easy to automate all your software,... @ @ mailchimp content style guide +34,7 @ @ -34,7 +34,7 @ @ -34,7 +34,7 @ @ content at Mailchimp takes forms... Appears primarily in our guides and tutorials need to create on-brand content media!, features, pages, website, visit styleguide.mailchimp.com and consistent online, becoming an inspiration for many always to... To find the answer they want a lot of detail what exactly is a content guide... Consider your audience’s background, goal, and use H3s within each section for information. ( `` mailchimp-marketing '' ) ; client guides API reference Tools Release Notes Blog learn how to create separate. Have already experienced the platform, you have already experienced the platform, you have got! Loading branch information ; rachaelmaddux committed Sep 27, 2018 familiar but abstracted just one out!: this style guide launch of the most popular for many facilitate scanning public-facing, but … if must.
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